Using mathematics in a playful way and becoming familiar with the basics makes the world of quantities and numbers exciting and attractive. Many olifu games and concepts contain mathematical notions and offer a wide variety of ways to experience maths through play. The first encounters in this field are reserved for the very young children: The olifu educational theory teaches about the numbers 1 to 6 and pairs them with colours. For older children, we also include the numbers 7 to 12. In this way, the basics for understanding mathematics come to life in preschool education as well as in primary school learning.

Finding and developing our individual strengths is an important step in personal development. Experiences have to be gained individually, and independent behaviour will grow from there. This notion is the foundation for shaping one's own everyday life. Many different aspects fall under this umbrella: trying things out and planning, developing ideas and implementing them in theory as well as in practice – e.g. when building or constructing – being active, cultivating individual creativity, and experiencing the beginnings of personal enterprise. All of this is stimulated and supported by the many and varied possibilities of our products. These foundations for learning are truly a gold mine for the development and individual growth of young children.

“Every day, we are given new opportunities to learn from nature.” Our guiding principle underlines our concern to discover and respect nature as the most important factor of life. Nature regulates itself, unless it is prevented from doing so by external influences, since interferences in the ecosystem will always lead to changes. Sustainability is therefore ever more important. With our products, we aim to achieve the playful sensitization and communication of these issues.

Humans need to be active and develop precision in their movements in stages from gross to fine motor skills. Movement alone is not the end goal, but we must also be mindful of individual health issues. This brings us to another important issue of nutrition: To mind what we eat, to get to know, categorise and internalise what is healthy for our bodies and what is not. Both physical activity and nutrition influence the body and can contribute to our overall health and well-being. With this in mind, olifu offers support with a wide range of elements for a healthy lifestyle.

Creativity and imagination are closely linked, but are by no means restricted to the artistic field alone. Having an idea, planning it out and putting it into action is not always followed by success and the result is rarely immediate. With our products, we offer suggestions and help develop this creative process. Working with what is available calls for solution-based strategies to achieve the desired goal, if necessary in a roundabout way.

The simplest way to experience and understand logical connections is through thematic interest, so an individual’s curiosity should be considered an asset! Curiosity has a highly stimulating character and appeals to the desire to get to the bottom of things. To ask for reasons “why” a certain thing is the way it is means at the same time to examine something without taking anything for granted, and to try to discover new target-oriented possibilities. In this way, olifu also challenges tomorrow’s thinkers with its wide range of products.